Ostapenko Tennis
Website development for tennis apparel and merchandise online store Ostapenko Tennis
Why a sports-goods store has its own specifics
An online store for sports goods and equipment has its own specifics. Buyers often know what they’re looking for but want to choose the exact size, model and parameters — so easy product selection and clear information are precisely what decide the purchase.
When building an online store for sports goods, we pay attention to several aspects:
- Well-thought-out catalogue structure — filters by sport, size, brand and price, so buyers quickly find what they need.
- Clear product information — size charts, specifications, photos and availability.
- Easy, secure checkout — reliable payment solutions and a simple ordering flow.
- Integration with inventory and accounting — so availability and prices match real stock.
- Accessibility compliance (WCAG/EAA) — mandatory for EU e-commerce platforms since June 2025.
The work usually starts with analysing the catalogue and the buyer journey — how customers search for products, what filters and search tools they need, and how to provide complete, trustworthy information about every product. This is followed by the technical implementation — WordPress/WooCommerce or another suitable platform, a secure payment connection and, if needed, integration with existing business systems.
We work both on new projects and on rebuilding existing stores — for example when the current platform fails accessibility requirements, is hard to manage, or can’t keep up with a growing range. After launch we also offer maintenance and support. You can see related solutions in our solutions section.
Our work in this sector
Yanre Fitness
Multilingual WordPress site and lead-generation system for sports equipment maker Yanre Fitness, with a detailed product showcase, fully responsive.
Discuss your project
Tell us about your idea — we’ll get back to you shortly with a proposed solution.
You can also email [email protected] or call +371 29394520.
Frequently asked questions
How long does it take to build a sports-goods store?
For a simple store with basic functionality — usually 4–6 weeks. Larger projects with a big catalogue and integrations can take 2–3 months.
Can you add size filters and charts?
Yes. We build a catalogue with filters by size, sport, brand and other parameters, plus size charts.
Can you integrate an inventory or accounting system?
Yes, the store can be connected to your accounting or inventory system so availability and prices update automatically.
Will the site meet accessibility (EAA/WCAG) requirements?
Yes — we follow WCAG 2.1 AA guidelines, mandatory for EU e-commerce platforms since June 2025.
Will we be able to manage the store ourselves?
Yes. We build on WordPress/WooCommerce, where you can independently add products and change prices.