22 Reasons to Build Your Site on WordPress Rather Than HTML

It is hard to believe, but only 53% of small businesses have a website. Believe it or not, 19% of companies say they have no website in order to avoid unnecessary expenses. Many managers do not realize that you can actually launch a site for less than a few hundred euros. You can buy a domain, hosting, install WordPress and buy a ready-made theme for just 50 euros. Ask yourselves: are you ready to spend about 100 euros to have a stunning website and expand the audience of your business? Or is that too much for you? You will certainly ask what WordPress is and why many companies that charge thousands of euros for design development never mention it.

What Is WordPress?

WordPress is simply the best content management system available today. It lets you easily create, edit and manage published content on your site without having to learn programming. Today more than 25% of the sites on the internet run on WordPress.

Contrary to popular belief, WordPress is not just a platform for bloggers. You can also use WordPress for landing pages, corporate sites, online stores, professional portfolios and much more.

Why Use WordPress?

1. Saving Money

Hiring a developer to build an HTML site can usually cost from a few hundred to tens of thousands of euros. Add the initial costs of hosting and site support and you get a tidy sum. That is exactly why many people prefer to use WordPress for their business. Spend that money on marketing instead. Hiring developers to build a large HTML site may make sense if you have a really serious business where functionality that WordPress cannot provide without extra investment is important – for everything else WordPress is suitable.

2. Building a Site for Any Purpose

Usually when WordPress is mentioned, people think of blogging. However, the engine is much more powerful than you think – with it you can create anything, from blogs to social networks. Even big brands use it.

Do not believe it? Visit the sites of Sony Music, TechCrunch, Bloomberg, BBC America and PlayStation, which are only a small part of the companies that use WordPress.

3. Manage Your Site Yourself

Maintaining a site involves a lot of work. You need the site to be optimized for mobile devices, reliably protected from hacker attacks and constantly filled with fresh content. With an HTML site you will need to hire a developer to deal with all this, and they are not cheap and charge by the hour. With WordPress, however, you will not have such a problem – one click is enough to update the system, install security plugins and even add and manage all the pages of the site. Think of the time and money you can save.

4. Thousands of Themes to Choose From

One of the reasons many people love WordPress is that the platform gives you access to thousands of beautiful themes for all kinds of sites. For example, if you plan to create a niche site, say for a construction company or a beauty salon, you can quickly and easily find the theme you need, for example on ThemeForest.

5. The Ability to Supercharge Your Site with Plugins

WordPress plugins let you extend your site’s functionality. Using plugins you can create a contact form for your site, add a payment system, improve search engine optimization, add an extra layer of security and even create landing pages – and all of this in a few clicks. There are more than 43,000 plugins available in the official WordPress database. So you will have plenty of options for extending your site.

6. Setting Up a Site in Five Minutes

Installing WordPress takes 5 minutes. Seriously. Most hosts offer one-click WordPress installation. There are also plans where the hosting company will install the site for you.

7. A Friendly Interface

You do not need to understand programming or have web design experience to work with WordPress – the system has a friendly user interface that lets you manage the site from a single admin area. Using the editor you can add new pages, posts and files to the site.

You can also go to the Appearance section to change the look of your site by adding backgrounds, widgets, headers and menus.

8. Support and Updates

WordPress is open-source software, but at the same time it offers a great user experience. This is one of the many reasons why WordPress is preferred by millions of users around the world. If you run into any problem, its experts will always help you figure it out. The system is also updated every year, bringing useful changes – and this is completely free. Do you think an independent web designer will offer site updates for free in the future?

9. Mobile Device Support

WordPress is fully optimized for all mobile platforms and screen sizes. Unlike an HTML site, you will not have to create a separate version of your site for smartphones and tablets. WordPress themes are already optimized for mobile screens – especially premium themes.

10. Improved Security

WordPress plugins such as iThemes Security protect your site from hackers and malware, make sure users use strong passwords and prevent a whole list of other troubles. You no longer need to hire a security expert.

11. Simple and Clear SEO

Optimizing a site’s pages and content for search engines is quite routine work. Can you imagine how quickly it gets tiresome to go through every page and optimize it for keywords and meta descriptions? With WordPress you will not have to worry about this anymore, because the system has a plugin for it. Yoast SEO is one of many WordPress plugins that make it very easy to implement proper meta titles and descriptions and optimize site pages for keywords.

12. Start a Business Blog

According to HubSpot, companies with their own blog get more traffic and 97 percent more links to their sites than companies that do not have their own blogs. It goes without saying that having a blog is these days an important element for getting leads and increasing sales. Use WordPress to create a blog for your site.

13. Convenient Content Management

Inside the WordPress admin you can play to your heart’s content with a bunch of great features. For example, upload multimedia content using a drag-and-drop interface, create image galleries, set schedules for publishing posts at a certain time of day and add cool widgets to vary the sidebar. And all this without any intervention in the code. Could you do something like this with an HTML site?

14. Turn Your Site into an Online Store

Thinking about starting an online business? Use WordPress! Many large online stores such as Marks & Spencer use WordPress, and you will hardly be able to feel the difference from “ordinary” online stores. Great free plugins such as WooCommerce can turn your site into an online store, and it will take only a few minutes.

15. Create Your Own Social Network

You can also build your own social network. Yes, you will not end up with your own Facebook or Twitter, but using a plugin such as BuddyPress you can create a small community or forum right inside your site. This is convenient if you have your own brand and want its customers to have somewhere to share their thoughts.

16. Integration of Third-Party Services

Whether it is a payment system or an automatic backup system, WordPress gives you complete freedom to work with third-party services and applications – you do not need to hire a web developer for this. And thanks to the appropriate plugins, doing it will be no trouble at all.

17. Translate Your Site into Another Language

If you have a business aimed at a multinational audience, it is very important that the material on your site is in the language of these people so that they can understand you. If you use an HTML site, it will take months of work and a lot of money to hire people, translate the site and make several versions of it. Fortunately, WordPress plugins such as WPML and Multilingual Press will not only let you translate the site into more than forty languages, but also make you a multisite where each language has its own site.

18. Customize Your Design

Who said you cannot customize the design of a WordPress site? Many people avoid using WordPress, believing that sites on this system cannot be customized the way HTML sites can. But this is not quite true. There are great plugins that let you change the look of WordPress without having to edit theme files or dig into the code. Even if you already have a theme with the design you need, you can still use plugins to create a custom home page or a beautiful portfolio to showcase your products.

19. Build a Site with Premium Membership

A membership site can be useful for trainers, coaches and professionals who offer exclusive content in the form of online courses or tutorials. With WordPress you can easily store your premium content, which only registered users can access. In this case WordPress plugins such as Paid Memberships and Magic Members will be useful.

20. Improved Marketing Solutions

It is much easier to get new email subscribers and generate more leads when you use WordPress. There are great online marketing services such as SumoMe that you can painlessly integrate into WordPress to show pop-up messages, collect email addresses, insert social media buttons and create welcome messages.

But that is not all. You can also connect your social media and use apps such as JetPack to automatically share your content on Facebook, Twitter, Tumblr and Google+ when you publish it.

21. Simple A/B Testing

A/B testing is an indispensable tool in any business that will help increase your conversion.

Thanks to WordPress’s ability to connect with third-party applications, you can integrate services such as Unbounce and Optimizely to create landing pages and run split tests to improve your site and thereby make your traffic generate more sales.

22. WordPress Has a Future

The company behind the engine has plans for many years ahead. Therefore your site will stay up to date and get better and better over time. With WordPress, the possibilities for your site are simply limitless. Before you hire a web designer and throw away a thousand bucks on an ineffective site, give WordPress a chance and see for yourself how powerful it is. Once you have tried WordPress, you will never want to go back to HTML.

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