Website development for Spanish food and delicatessen supplier OMC
Brief
Design and develop a modern multilingual e-commerce website for OMC, a supplier of Spanish food products and delicatessen in the Baltic market;
Create a clean and professional online store that reflects the company’s product quality, reliability, and long-standing cooperation with Spanish producers;
Clearly present product categories, special offers, and information for both retail and HoReCa customers through intuitive navigation and structured catalog pages;
Implement multilingual support for Latvian, English, and Russian-speaking audiences;
Ensure automated product synchronization, stable import processes, and seamless website performance across all devices.
Solution
The website was developed on WordPress using Elementor, creating a flexible and easy-to-manage e-commerce platform with multilingual support and scalable catalog structure.
Implemented WPML and WP All Import integrations for automated product synchronization, multilingual catalog management, and regular XML-based product imports.
Configured responsive layouts, product filtering, multilingual navigation, and optimized user experience for both retail and business customers.
A custom stabilization solution was developed for WP All Import to resolve recurring synchronization issues affecting multilingual products, translation links, and product image consistency across language versions.
Claude Code was used for AI-assisted debugging, investigation of import-related issues, and optimization of the synchronization workflow.
Testing, technical optimization, bug fixing, and launch preparation were completed prior to deployment.