WordPress SEO tips

Coma Web Development is happy to share with you all the WordPress SEO tips for your website. It can be you private or business blog but you wish to get a payback from it. You may spend hours to optimize your content, however still be not happy with the result. We summarized the most important factors how to optimize your website for you. The first step is to make your blog discoverable, which can help you build a large readership. It is difficult to create a successful blog without search engine optimization.

Nowadays WordPress is one of the most popular blogging applications in the world. WordPress offers an easy-to-use content management system, allowing you to design and publish content effortlessly without needing an IT background. However, search engine optimization is needed for the better ranking even if a user fulfills all the WordPress blog requirements. Without a blog optimization, it can be difficult to reach constant high ranks. Some may think that search engine optimization is needed for online shops only. That is wrong. All blogs require WordPress SEO.

There are many steps to optimize your blog. We decided to discuss the most important tips for your WordPress blog.

Good content

It is not a secret that good and relevant content is an important part for successful SEO, including WordPress SEO. Without high-quality content, it will be difficult to retain customers and gain loyal readers. Interesting and good quality content increases the number of visitors, improves blog competitiveness and external links are rewarded with better Google ranking. In order to provide high-quality content prepare up-to-date information for your readers. Get into deep research before you create a new post. Together with Google trends research process can become easier for you. Remember, making irrelevant content makes your readers leave your website which decreases traffic. Also, you can improve site quality introducing multimedia content. Besides the quality issue, you should also be aware of the quantity. According to WordPress SEO suggestions, weekly content updates are an essential part of success.

Images optimization

Oversized images can be the reason for slow loading times. In order to decrease your site’s loading time and optimize WordPress performance, we suggest compressing the images. That can be done before you upload them. There are the variety of tools which are available for formatting images. One of those is WP Smush plugin which offers automatic optimization of images. Also, you can try using EWWW Image Optimiser plugin.

Internal links

Effective search engine optimization includes a well-structures internal link system which is rewarded by Google. In order to increase the rating of your blog, it is a good idea to make links to your previous articles. Be aware that link should fit the context of your article. Make sure that you categorize content and links. We recommend around 7 tags per article to increase user friendliness.

Customized permalinks

Every time when you create a post or a page, permalinks are automatically created. However, these permalinks are not search engine optimized. To optimize permalinks you have to edit setting in the WordPress dashboard. You can also find their automatic configurations, like the post name or something similar to that. There is also an option to adjust pre-generated permalinks to improve WordPress SEO.

Caching plugins

The main goal of caching plugins is generation of a static version of a site, which dramatically improves site performance. Every time when your customers view next page, WordPress retrieves content from the database to assemble the page. Of course, it may increase loading time. Caching plugins for WordPress can define specific parameters like the validity and other caching options. We suggest W3 Total Cache and W3 Super Cache.

WordPress SEO by Yoast

If you are looking for a good free option to optimize WordPress SEO, Yoast plugin may suit you. Yoast is a well-known plugin which provides numerous functions. The other advantage of the plugin is its simple operation. You will get a variety of features: keyword analysis, generating XML sitemaps for Google Analytics, automatic creation of meta information, snippet preview, tracking duplicate content down and configuration of .htaccess file without FTP. Paid Yoast plugin version offers you a greater range of functions.

Read more about WordPress SEO. Find how to make your WordPress work faster.