{"id":36266,"date":"2025-09-28T05:45:48","date_gmt":"2025-09-28T02:45:48","guid":{"rendered":"https:\/\/coma.lv\/2025\/09\/28\/ka-pievienot-notikumu-izsekosanu-google-analytics\/"},"modified":"2025-09-28T06:20:21","modified_gmt":"2025-09-28T03:20:21","slug":"ka-pievienot-notikumu-izsekosanu-google-analytics","status":"publish","type":"post","link":"https:\/\/coma.lv\/lv\/2025\/09\/28\/ka-pievienot-notikumu-izsekosanu-google-analytics\/","title":{"rendered":"K\u0101 pievienot notikumu izseko\u0161anu Google Analytics"},"content":{"rendered":"\n

Vai j\u016bs v\u0113l\u0113tos izsekot lietot\u0101ju aktivit\u0101ti, kam\u0113r vi\u0146i v\u0113l atrodas j\u016bsu vietn\u0113? J\u016bs varat izsekot lapu skat\u012bjumus, novirz\u012b\u0161anas avotus, lap\u0101 pavad\u012bto laiku un daudz ko citu, vienk\u0101r\u0161i uzst\u0101dot Google Analytics, ta\u010du, lai ieg\u016btu dzi\u013c\u0101kus rezult\u0101tus, jums b\u016bs nepiecie\u0161ama notikumu izseko\u0161ana. \u0160aj\u0101 rakst\u0101 m\u0113s past\u0101st\u012bsim, k\u0101 pievienot notikumu izseko\u0161anu Google Analytics WordPress vietn\u0113.<\/p>\n

Kas ir notikumu izseko\u0161ana<\/h2>\n

Notikumu izseko\u0161ana \u013cauj izm\u0113r\u012bt lietot\u0101ju darb\u012bbas j\u016bsu vietn\u0113. \u0160\u012bs darb\u012bbas var b\u016bt pogu klik\u0161\u0137i, video atska\u0146o\u0161ana, failu lejupiel\u0101des, formu iesnieg\u0161ana un t\u0101 t\u0101l\u0101k. Pie\u0146emsim, ka j\u016bs pievienoj\u0101t video preces lap\u0101 un v\u0113laties uzzin\u0101t, cik efekt\u012bvs tas ir konversiju zi\u0146\u0101. Notikumu izseko\u0161ana \u013cauj uzzin\u0101t, cik lietot\u0101ju ir atska\u0146oju\u0161i video. Cits piem\u0113rs ir AJAX balst\u012btas formas. Ja izmantojat Gravity Forms vai citu kontaktformu spraudni, formas iesnieg\u0161ana nerada jaunu lapas skat\u012bjumu. Izmantojot notikumu izseko\u0161anu, j\u016bs varat redz\u0113t, k\u0101 lietot\u0101ji mijiedarboj\u0101s ar formu. Tas pats attiecas uz failu lejupiel\u0101d\u0113m: j\u016bs varat izsekot, cik daudz lietot\u0101ju lejupiel\u0101d\u0113ja failu, izmantojot notikumu izseko\u0161anu, un pat to, kuru pogu lap\u0101 visbie\u017e\u0101k nospieda. Notikumu izseko\u0161ana at\u0161\u0137iras no sai\u0161u izseko\u0161anas Google Analytics. Tas viss \u013cauj jums redz\u0113t, k\u0101 cilv\u0113ki uzvedas j\u016bsu vietn\u0113. Savuk\u0101rt tas \u013cauj izv\u0113l\u0113ties pareizo p\u0101rdo\u0161anas un konversijas strat\u0113\u0123iju, balstoties uz lietot\u0101ju uzved\u012bbu.<\/p>\n

S\u0101ksim<\/h2>\n

Pirms s\u0101kt, jums b\u016bs j\u0101iestata un j\u0101uzst\u0101da Google Analytics j\u016bsu vietn\u0113.<\/p>\n

Svar\u012bgi:<\/strong> 2023. gad\u0101 Google piln\u012bb\u0101 atsl\u0113dza Universal Analytics un p\u0101rc\u0113la visus lietot\u0101jus uz Google Analytics 4 (GA4). Vecais analytics.js kods vairs nedarbojas.<\/p>\n

Ja j\u016bsu vietnes kod\u0101 joproj\u0101m ir kaut kas l\u012bdz\u012bgs:<\/p>\n

\r\n<script>\r\n  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){\r\n  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),\r\n  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)\r\n  })(window,document,'script','https:\/\/www.google-analytics.com\/analytics.js','ga');\r\n\r\n  ga('create', 'UA-XXXXX-Y', 'auto');\r\n  ga('send', 'pageview');\r\n<\/script>\r\n<\/code><\/pre>\n
\u2014 tas ir novecojis Universal Analytics kods, kas vairs nev\u0101c datus.<\/p>\n
\n
\n
T\u0101 viet\u0101 tagad vis\u0101s vietn\u0113s tiek izmantots Google Analytics 4. Kodu var uzst\u0101d\u012bt tie\u0161i vai caur Google Tag Manager.<\/p>\n
GA4 pamatkoda piem\u0113rs:<\/strong><\/p>\n<\/div>\n<\/div>\n
\r\n<script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-XXXXXXXXXX\"><\/script>\r\n<script>\r\n  window.dataLayer = window.dataLayer || [];\r\n  function gtag(){dataLayer.push(arguments);}\r\n  gtag('js', new Date());\r\n\r\n  gtag('config', 'G-XXXXXXXXXX');\r\n<\/script>\r\n<\/code><\/pre>\n
Izveidojam savu notikumu Google Analytics<\/h2>\n
Ieiet sav\u0101 GA4 profil\u0101 un noklik\u0161\u0137iniet uz Admin<\/strong> saites kreis\u0101s puses apak\u0161\u0101. Ja jums ir vair\u0101kas vietnes, p\u0101rliecinieties, ka skat\u0101ties pareizo p\u0101rvald\u012bbas paneli.<\/p>\n
\"WordPress\"<\/p>\n
Sada\u013c\u0101 Data display<\/strong> izv\u0113lieties Events<\/strong>. \u0160eit j\u016bs varat izveidot jaunus notikumus vai redi\u0123\u0113t eso\u0161os.<\/p>\n
\"WordPress\"<\/p>\n
Nospiediet Create Event<\/strong> un nor\u0101diet nosac\u012bjumus jaunajam notikumam. Piem\u0113ram, ja v\u0113laties izsekot formas iesnieg\u0161anu, nor\u0101diet notikuma nosaukumu form_submit<\/code> un pievienojiet parametrus, kas tiks izmantoti \u0161\u012bs darb\u012bbas izseko\u0161anai vietn\u0113.<\/p>\n
\"WordPress\"<\/p>\n
Kad notikums ir izveidots un fiks\u0113ts vismaz vienu reizi, tas par\u0101d\u012bsies sada\u013c\u0101 Events<\/strong> ciln\u0113 Recent events<\/strong>. \u0160eit j\u016bs varat atz\u012bm\u0113t to k\u0101 Key Event<\/strong> (tas, ko agr\u0101k sauca par konversiju). P\u0113c tam notikums tiks r\u0101d\u012bts atsevi\u0161\u0137\u0101 Key events<\/strong> ciln\u0113. Ja nepiecie\u0161ams, varat ar\u012b atz\u012bm\u0113t notikumu k\u0101 NPA (Non-Personalized Ads)<\/strong>, lai tas netiktu izmantots rekl\u0101mu personaliz\u0113\u0161anai.<\/p>\n
\"WordPress\"<\/p>\n
Pievienojam notikumu izseko\u0161anu ar onClick<\/h2>\n
Vienk\u0101r\u0161\u0101kais un, iesp\u0113jams, \u0101tr\u0101kais veids, k\u0101 pievienot Google Analytics notikumu izseko\u0161anu, ir izmantot onClick<\/code> atrib\u016btu. \u0160is veids vienk\u0101r\u0161i nos\u016bta notikumu uz Google Analytics, kad lietot\u0101js noklik\u0161\u0137ina uz elementa. \u0160aj\u0101 piem\u0113r\u0101 m\u0113s izsekosim lietot\u0101jus, kuri noklik\u0161\u0137ina uz gr\u0101matas lejupiel\u0101des saites. M\u0113s pievienosim onClick<\/code> atrib\u016btu lejupiel\u0101des saitei, izmantojot \u0161\u0101du form\u0101tu:<\/p>\n
\r\n<a onClick=\"gtag('event', 'download', {\r\n  content_type: 'ebook',\r\n  content_title: 'Free Marketing Ebook'\r\n});\" \r\nhref=\"http:\/\/example.com\/wp-content\/uploads\/2025\/01\/free-ebook.pdf\">\r\n  Download Free Ebook\r\n<\/a>\r\n<\/code><\/pre>\n
Jums b\u016bs j\u0101aizst\u0101j tips, nosaukums un apz\u012bm\u0113jums ar tiem, kas atbilst j\u016bsu notikuma nosac\u012bjumiem. Rezult\u0101t\u0101 gr\u0101matas lejupiel\u0101des saite izskat\u012bsies \u0161\u0101di:<\/p>\n
\r\n<a onClick=\"gtag('event', 'download', {\r\n  content_type: 'ebook',\r\n  content_title: 'Free Marketing Ebook'\r\n});\" \r\nhref=\"http:\/\/example.com\/wp-content\/uploads\/2025\/01\/free-ebook.pdf\">\r\n  Download Free Ebook\r\n<\/a>\r\n<\/code><\/pre>\n
Kad lietot\u0101js noklik\u0161\u0137in\u0101s uz saites, notikums tiks nos\u016bt\u012bts uz Google Analytics.<\/p>\n
Svar\u012bgi:<\/strong> WordPress da\u017eas t\u0113mas, spraud\u0146i vai dro\u0161\u012bbas iestat\u012bjumi var blo\u0137\u0113t inline onClick<\/code>. Lai dro\u0161i izsekotu \u0161\u0101dus klik\u0161\u0137us un izvair\u012btos no probl\u0113m\u0101m ar blo\u0137\u0113\u0161anu, var izmantot Google Tag Manager<\/strong>, par ko past\u0101st\u012bsim t\u0101l\u0101k.<\/p>\n
Pievienojam notikumu izseko\u0161anu ar Google Tag Manager<\/h2>\n
Google Tag Manager<\/a> ir tie\u0161saistes r\u012bks, kas \u013cauj pievienot da\u017e\u0101dus izseko\u0161anas kodus k\u0101 tagus. J\u016bs varat to izmantot, lai izveidotu notikumu tagus sav\u0101 Google Analytics profil\u0101. Galven\u0101 priek\u0161roc\u012bba ir t\u0101, ka jums nav manu\u0101li j\u0101redz\u0113 vietnes kods \u2014 visu var p\u0101rvald\u012bt vienuviet.<\/p>\n
Ja j\u016bsu vietn\u0113 jau ir ievietots GA4 izseko\u0161anas kods, to nav oblig\u0101ti j\u0101no\u0146em, ta\u010du \u0146emiet v\u0113r\u0101, ka vieni un tie pa\u0161i notikumi var dubl\u0113ties.<\/em><\/p>\n
Kad esat veiksm\u012bgi pievienojis Google Analytics tagu Tag Manager, n\u0101kamais solis ir jauna trigerera<\/strong> izveide. \u0160aj\u0101 rakst\u0101 m\u0113s izmantosim formas iesnieg\u0161anas izseko\u0161anu k\u0101 piem\u0113ru. Noklik\u0161\u0137iniet uz Triggers<\/strong> un p\u0113c tam uz New<\/strong>.<\/p>\n
\"WordPress\"<\/p>\n
J\u016bs non\u0101ksiet konfigur\u0101cijas log\u0101, kur j\u0101izv\u0113las notikuma tips \u2014 piem\u0113ram, Form Submission<\/strong>.<\/p>\n
\"WordPress\"<\/p>\n
Trigerera iestat\u012bjumos varat izv\u0113l\u0113ties, vai tas darbosies vis\u0101m form\u0101m vai tikai da\u017e\u0101m. Ja lap\u0101 ir vair\u0101kas formas un v\u0113laties izsekot konkr\u0113tu, iestatiet filtru p\u0113c formas ID vai klases. Sada\u013c\u0101 Variables<\/strong> noklik\u0161\u0137iniet uz Configure<\/strong> un aktiviz\u0113jiet ieb\u016bv\u0113t\u0101s Form ID<\/strong> un\/vai Form Classes<\/strong> main\u012bg\u0101s (un citus, ja nepiecie\u0161ams). Trigerera nosac\u012bjum\u0101 izmantojiet, piem\u0113ram, Form ID equals contact_form_1<\/em> vai Form Classes contains newsletter-form<\/em>, lai tags aktiviz\u0113tos tikai nepiecie\u0161amajai formai.<\/p>\n
\"WordPress\"<\/p>\n
\"WordPress\"<\/p>\n
\"WordPress\"<\/p>\n
Piez\u012bme:<\/strong> Form\u0101m, kas izmanto AJAX, standarta Form Submission<\/strong> trigeris bie\u017ei nedarbojas. \u0160\u0101dos gad\u012bjumos prec\u012bzai izseko\u0161anai var izmantot Custom Event<\/strong>. Parast\u0101m form\u0101m var izmantot ID vai klasi. Ja Contact Form 7 vai citas formas <form><\/code> elementam nav ID vai unik\u0101las klases, uzticam\u0101k ir izmantot formas action<\/strong> atrib\u016btu. GTM pievienojiet nosac\u012bjumu, izmantojot Form Element \u2192 matches CSS selector<\/strong>, piem\u0113ram:
form[action=\"\/contacts\/#wpcf7-f42-p43-o1\"]<\/code>.<\/p>\n
\"WordPress\"<\/p>\n
Formas ID, klasi vai action var uzzin\u0101t p\u0101rl\u016bkprogrammas inspektor\u0101, apskatot <form><\/code> atrib\u016btus.<\/p>\n
\"WordPress\"<\/p>\n
P\u0113c tam izveidojiet jaunu tagu. Tag Manager noklik\u0161\u0137iniet uz Tags \u2192 New<\/strong>.<\/p>\n
\"WordPress\"<\/p>\n
Izv\u0113lieties Google Analytics: GA4 Event<\/strong> k\u0101 taga tipu.<\/p>\n
\"WordPress\"<\/p>\n
\"WordPress\"<\/p>\n
Ja Google tag jau ir uzst\u0101d\u012bts tie\u0161i j\u016bsu vietn\u0113, \u0161aj\u0101 sol\u012b GTM nav nepiecie\u0161ams izveidot atsevi\u0161\u0137u konfigur\u0101cijas tagu. Pietiek izveidot tikai GA4 Event notikuma tagu.<\/p>\n
Nor\u0101diet Google Analytics izseko\u0161anas ID (G-XXXXXXX). To var atrast sav\u0101 Google Analytics profil\u0101: Admin \u2192 Data collection and modification \u2192 Data Streams<\/strong>, izv\u0113lieties savu Web Stream un nokop\u0113jiet Measurement ID<\/strong> aug\u0161\u0113j\u0101 labaj\u0101 st\u016br\u012b.<\/p>\n
P\u0113c tam nor\u0101diet notikuma nosaukumu un parametrus: ievadiet Event Name<\/strong>, un pievienojiet parametrus pa vienam ar Add parameter<\/strong>, piem\u0113ram:
form_type = contact<\/code>, form_name = contact_form_1<\/code>, submitted = true<\/code>.<\/p>\n
\"WordPress\"<\/p>\n
Formas iesnieg\u0161anas piem\u0113rs:<\/p>\n
Event Name:<\/strong> form_submit<\/code><\/p>\n
Event Parameters:<\/strong><\/p>\n