![\"WordPress\"](\"https:\/\/coma.lv\/wp-content\/uploads\/2016\/11\/connect-data-sources.jpg\" "\\"\\"")
<\/p>\nReklam\u0113jot savu Facebook lapu, izmantojot soci\u0101lo mediju rekl\u0101mu, jums ir pla\u0161s auditorijas kl\u0101sts, no kuriem izv\u0113l\u0113ties. Ret\u0101rgetings \u013cauj sa\u0161aurin\u0101t auditoriju un ieg\u016bt lab\u0101kus rezult\u0101tus, vienlaikus t\u0113r\u0113jot maz\u0101k naudas. J\u016bs varat r\u0101d\u012bt rekl\u0101mas tie\u0161i tiem, kam t\u0101s var\u0113tu interes\u0113t, un t\u0101d\u0113j\u0101di palielin\u0101t savus ien\u0101kumus.<\/p>\n
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Vai esat k\u0101dreiz iev\u0113roju\u0161i, ka, apmekl\u0113jot vietni, t\u0101s rekl\u0101mas par\u0101d\u0101s j\u016bsu Facebook lap\u0101? To sauc par ret\u0101rgetingu vai rem\u0101rketingu, un \u0161aj\u0101s vietn\u0113s tiek izmantota ret\u0101rgetinga tehnolo\u0123ija, kas paz\u012bstama k\u0101 Facebook Pixel. \u0160is r\u012bks neko nepievieno j\u016bsu vietnei, tas vienk\u0101r\u0161i nos\u016bta j\u016bsu lietot\u0101ju s\u012bkfailus p\u0101rl\u016bkprogrammai, kas \u013cauj Facebook atk\u0101rtoti atlas\u012bt j\u016bsu lietot\u0101jus. Apskat\u012bsim, k\u0101 j\u016bs varat instal\u0113t \u0161\u0101du funkciju sav\u0101 vietn\u0113.<\/p>\n
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*Piez\u012bme: Meta pak\u0101peniski atce\u013c terminu “pixel” un t\u0101 viet\u0101 ievie\u0161 terminu “datasets”.<\/p>\n
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Pirm\u0101 lieta, kas jums j\u0101dara, ir pieteikties sav\u0101 Facebook Business Manager vai Meta Business Suite profil\u0101 un apmekl\u0113t Events Manager lapu. P\u0113c tam noklik\u0161\u0137iniet uz Connect Data Sources, uznirsto\u0161aj\u0101 log\u0101 atlasiet Web k\u0101 datu avotu un p\u0113c tam noklik\u0161\u0137iniet uz Connect.<\/p>\n
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![\"WordPress\"](\"https:\/\/coma.lv\/wp-content\/uploads\/2016\/11\/connect-new-data-source.webp\" "\\"\\"")
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P\u0113c tam jums b\u016bs j\u0101ievada sava Meta Pixel nosaukums un j\u0101noklik\u0161\u0137ina uz pogas Create Pixel.<\/p>\n
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![\"WordPress\"](\"https:\/\/coma.lv\/wp-content\/uploads\/2016\/11\/name-your-pixel.webp\" "\\"\\""){kind=tracking}
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Pievienojiet savas vietnes URL un noklik\u0161\u0137iniet uz Next. Izv\u0113lieties, k\u0101 v\u0113laties izveidot savienojumu ar vietni. (Meta iesaka izmantot gan Meta Pixel, gan Conversions API). P\u0113c tam noklik\u0161\u0137iniet uz Next.<\/p>\n
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P\u0113c tam Facebook liks jums atlas\u012bt vietnes platformu vai partneri, lai turpin\u0101tu Pixel instal\u0113\u0161anas procesu.<\/p>\n
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![\"WordPress\"](\"https:\/\/coma.lv\/wp-content\/uploads\/2025\/04\/677515043c383c9795b69fa4_646c67a8f73a433b73a4564f_choose-partner.jpg\" "\\"\\"")
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Ir divi veidi, k\u0101 instal\u0113t Pixel sav\u0101 vietn\u0113: vai nu tie\u0161i caur Facebook, izmantojot k\u0101du no t\u0101 partneru integr\u0101cij\u0101m (k\u0101 par\u0101d\u012bts iepriek\u0161 redzamaj\u0101 ekr\u0101nuz\u0146\u0113mum\u0101), vai manu\u0101li pievienojot savai vietnei Facebook nodro\u0161in\u0101to Pixel kodu.<\/p>\n
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No ieteiktaj\u0101m platform\u0101m atlasiet WordPress. Facebook sniegs jums detaliz\u0113tus nor\u0101d\u012bjumus.<\/p>\n
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![\"WordPress\"](\"https:\/\/coma.lv\/wp-content\/uploads\/2025\/04\/677515043c383c9795b69f91_646cc37dfdbd40855d780932_connect-pixel-Wordpress-steps.jpg\" "\\"\\""){kind=tracking}
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Vienk\u0101r\u0161i izpildiet nor\u0101d\u012bjumus, l\u012bdz sasniedzat p\u0113d\u0113jo ekr\u0101nu, kas apstiprina, ka viss ir veiksm\u012bgi iestat\u012bts.<\/p>\n
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Ja v\u0113laties manu\u0101li instal\u0113t Facebook Pixel, dodieties uz sada\u013cu Data Sources (tr\u012bsst\u016bra ikona Events Manager kreisaj\u0101 izv\u0113ln\u0113) un atlasiet Pixel, kuru v\u0113laties instal\u0113t. Noklik\u0161\u0137iniet uz Continue Pixel Setup.<\/p>\n
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![\"WordPress\"](\"https:\/\/coma.lv\/wp-content\/uploads\/2025\/04\/Ekranuznemums-2025-04-17-060802.jpg\" "\\"\\"")
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Atlasiet Meta Pixel, p\u0113c tam noklik\u0161\u0137iniet uz Connect. Atlasiet Install Code Manually.<\/p>\n
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![\"WordPress\"](\"https:\/\/coma.lv\/wp-content\/uploads\/2016\/11\/choose-manually.jpg\" "\\"\\"")
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Facebook jums iedos kodu, kas jums b\u016bs j\u0101kop\u0113.<\/p>\n
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![\"WordPress\"](\"https:\/\/coma.lv\/wp-content\/uploads\/2016\/11\/facebook-pixel-copy-base-code.webp\" "\\"\\""){kind=tracking}
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Kop\u0113tais kods ir j\u0101pievieno savai WordPress t\u0113mai. Vienk\u0101r\u0161\u0101kais veids, k\u0101 to izdar\u012bt, ir izmantot spraudni Insert Headers and Footers. P\u0113c spraud\u0146a instal\u0113\u0161anas un aktiviz\u0113\u0161anas dodieties uz Iestat\u012bjumi > WP galvenes un k\u0101jenes.<\/p>\n
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![\"WordPress\"](\"https:\/\/coma.lv\/wp-content\/uploads\/2025\/04\/Ekranuznemums-2025-04-17-043653.jpg\" "\\"\\"")
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Varat iel\u012bm\u0113t savu kodu galvenes sada\u013c\u0101 un noklik\u0161\u0137in\u0101t uz saglab\u0101\u0161anas pogas. Tas pabeidz instal\u0113\u0161anas procesu.<\/p>\n
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Tagad, kad esat veiksm\u012bgi instal\u0113jis Facebook Pixel sav\u0101 vietn\u0113, n\u0101kamais solis ir izveidot auditoriju savai Facebook ret\u0101rgetinga kampa\u0146ai. Piel\u0101gotas m\u0113r\u0137auditorijas \u013cauj atlas\u012bt jau paz\u012bstamus apmekl\u0113t\u0101jus. \u0160ie lietot\u0101ji var b\u016bt cilv\u0113ki, kuriem lapa jau ir patikusi, vai cilv\u0113ki, kas abon\u0113ju\u0161i j\u016bsu bi\u013cetenu. L\u016bk, k\u0101 pakalpojum\u0101 Facebook varat izveidot piel\u0101gotas auditorijas. Dodieties uz savu Facebook Ads Manager adminpaneli un p\u0101rejiet uz sada\u013cu Audiences.<\/p>\n
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![\"WordPress\"](\"https:\/\/coma.lv\/wp-content\/uploads\/2025\/04\/Ekranuznemums-2025-04-17-051828.jpg\" "\\"\\"")
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J\u016bs redz\u0113sit logu, kur\u0101 jums j\u0101izv\u0113las m\u0113r\u0137auditorijas veids, kas j\u016bs interes\u0113 Facebook. Varat atlas\u012bt klientu sarakstu, vietnes trafiku, lietotn\u0113 veikt\u0101s darb\u012bbas utt. \u0160\u012b raksta vajadz\u012bb\u0101m m\u0113s izmantosim vietnes trafiku.<\/p>\n
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Facebook tagad jaut\u0101s, kuru vietnes auditoriju v\u0113laties izsekot. Varat atlas\u012bt iek\u013caujam\u0101s vai izsl\u0113dzam\u0101s personas, kas atbilst k\u0101dam no \u0161iem krit\u0113rijiem: visi j\u016bsu vietnes apmekl\u0113t\u0101ji; cilv\u0113ki, kas apmekl\u0113 noteiktas lapas; cilv\u0113ki p\u0113c vietn\u0113 pavad\u012bt\u0101 laika un t\u0101 t\u0101l\u0101k. Varat ar\u012b izveidot savas vari\u0101cijas.<\/p>\n
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![\"WordPress\"](\"https:\/\/coma.lv\/wp-content\/uploads\/2025\/04\/Ekranuznemums-2025-04-17-050733.jpg\" "\\"\\"")
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P\u0113c tam jums j\u0101izv\u0113las ilgums dien\u0101s. Visbeidzot, jums j\u0101nor\u0101da auditorijas nosaukums. Izmantojiet kaut ko viegli iegaum\u0113jamu. Kad esat pabeidzis, noklik\u0161\u0137iniet uz pogas Create audience, lai pabeigtu procesu. Atk\u0101rtojiet \u0161o procesu, lai izveidotu vair\u0101k piel\u0101gotu auditoriju, izmantojot Facebook ret\u0101rgetingu.<\/p>\n
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\u012ast\u0101 jautr\u012bba s\u0101kas ar piel\u0101gotas auditorijas iesaist\u012b\u0161anu, izmantojot Facebook rekl\u0101mu. S\u0101ciet ar jaunas rekl\u0101mas izveidi. Atkar\u012bb\u0101 no j\u016bsu m\u0113r\u0137iem varat izmantot da\u017e\u0101dus rekl\u0101mas form\u0101tus. T\u0101pat atkar\u012bb\u0101 no rekl\u0101mas veida var\u0113siet atlas\u012bt m\u0113r\u0137auditoriju jau rekl\u0101mas veido\u0161anas procesa s\u0101kum\u0101. Taj\u0101 pa\u0161\u0101 panel\u012b Facebook par\u0101d\u012bs piel\u0101gotu auditoriju, un j\u016bs varat to atlas\u012bt k\u0101 savas rekl\u0101mas kampa\u0146as m\u0113r\u0137i.<\/p>\n
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![\"WordPress\"](\"https:\/\/coma.lv\/wp-content\/uploads\/2025\/04\/Ekranuznemums-2025-04-17-052346.jpg\" "\\"\\"")
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M\u016bsu specialit\u0101te ir WordPress viet\u0146u izstr\u0101de un atbalsts. Kontakti bezmaksas konsult\u0101cijai \u2014 vadim@coma.lv<\/a>, +371 29394520<\/a><\/em><\/p>\n <\/p>\n Reklam\u0113jot savu Facebook lapu, izmantojot soci\u0101lo mediju rekl\u0101mu, jums ir pla\u0161s auditorijas kl\u0101sts, no kuriem izv\u0113l\u0113ties. Ret\u0101rgetings \u013cauj sa\u0161aurin\u0101t auditoriju un ieg\u016bt lab\u0101kus rezult\u0101tus, vienlaikus t\u0113r\u0113jot maz\u0101k naudas. J\u016bs varat r\u0101d\u012bt rekl\u0101mas tie\u0161i tiem, kam t\u0101s var\u0113tu interes\u0113t, un t\u0101d\u0113j\u0101di palielin\u0101t savus ien\u0101kumus. Kas ir Facebook Retargeting Pixel? Vai esat k\u0101dreiz iev\u0113roju\u0161i, ka, apmekl\u0113jot vietni, […]<\/p>\n","protected":false},"author":1,"featured_media":37966,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1226,1319],"tags":[],"class_list":["post-35108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","category-pamacibas"],"_links":{"self":[{"href":"https:\/\/coma.lv\/lv\/wp-json\/wp\/v2\/posts\/35108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coma.lv\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coma.lv\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coma.lv\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coma.lv\/lv\/wp-json\/wp\/v2\/comments?post=35108"}],"version-history":[{"count":5,"href":"https:\/\/coma.lv\/lv\/wp-json\/wp\/v2\/posts\/35108\/revisions"}],"predecessor-version":[{"id":37969,"href":"https:\/\/coma.lv\/lv\/wp-json\/wp\/v2\/posts\/35108\/revisions\/37969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coma.lv\/lv\/wp-json\/wp\/v2\/media\/37966"}],"wp:attachment":[{"href":"https:\/\/coma.lv\/lv\/wp-json\/wp\/v2\/media?parent=35108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coma.lv\/lv\/wp-json\/wp\/v2\/categories?post=35108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coma.lv\/lv\/wp-json\/wp\/v2\/tags?post=35108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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