Your website has the potential to be your most valuable marketing asset. And site design, in particular, has a significant impact on your marketing metrics and user experience. Slow page load times, a confusing menu, and missing functionality won\u2019t do your small business any favors. If your website design is standing in the way of marketing results, it may be time to refresh your design.<\/p>\n
A fully customized site redesign can be costly. So, take the time to determine whether you need a full redesign or just a few updates. Switching your WordPress.com website theme or adding plugins could be the solution.<\/p>\n
Every one-second delay in page load time can reduce customer satisfaction by 16 percent, says The Daily Egg<\/a>. Test your speed using a free tool like PageSpeedInsights<\/a>, which can reveal underlying design issues.<\/p>\n Are you struggling to add new pages? Your search engine optimization (SEO) and site traffic could be suffering if your site lacks fresh content. Consider adopting a WordPress.com theme with page templates<\/a>.<\/p>\n Does your website design reflect your brand? Color, typography, logos, and images communicate a brand\u2019s values and leave a lasting impression on visitors. Consider switching to a WordPress.com theme that is highly customizable, like Dara<\/a> or Karuna<\/a>.<\/p>\n The majority of websites have a bounce rate between 26 percent and 70 percent, according to The Daily Egg<\/a>. A high bounce rate, meaning above 40 percent, can indicate several site design issues, such as confusing navigation, low-quality content, or poor page load times. WordPress.com web analytics<\/a> can help you pinpoint any issues.<\/p>\n Over half of global internet traffic now originates from a mobile device, per BroadbandSearch<\/a>. Thus, a poor or non-existent mobile website could alienate a huge percentage of your visitors. A responsive WordPress.com theme<\/a> can ensure your site scales seamlessly to smartphone screens.<\/p>\n Major search engines use hundreds of factors to rank websites, including usability, content, and design. If you aren\u2019t ranking for important search phrases, it may be time for changes. The WordPress.com SEO plugin<\/a> can help identify design issues on this front.<\/p>\n Your home page is often website visitors\u2019 first impression. A lackluster home page can decrease your crawl rate or the average number of pages that visitors view. Adopt a business theme with a stunning home page design, like Barnsbury <\/a>or Maywood<\/a>, to better engage your audience.<\/p>\n Your website should offer many opportunities to convert visitors into leads, including the following:<\/p>\n Low conversion rates can be a sign that a refresh is needed to strengthen your calls to action or add more conversion pathways.<\/p>\n If your website isn\u2019t secured with the HTTPs protocol, it may be harming your SEO. Learn more about HTTPS and SSL<\/a> on WordPress.com websites.<\/p>\n Are you lacking important website functionality, like eCommerce checkout, online appointment scheduling, or custom web forms? A site redesign is an opportunity to add new features with WordPress.com plugins<\/a>.<\/p>\n A high bounce rate or low crawl rate can be indicators that your navigation menu doesn\u2019t make sense to your viewers. You may need to refresh your menu structure or add a mega menu<\/a>.<\/p>\n There are many reasons a website may be struggling, and it doesn\u2019t always call for a total redesign. You can achieve many new capabilities and a stronger WordPress.com website with specific refresh and reset actions, like switching themes or adopting new plugins. Consider your website\u2019s needs and identify what needs an update \u2014 your business will thank you.<\/p>\n Our specialization is WordPress website development and maintenance. Contact us for a free consultation \u2014 vadim@coma.lv<\/a>, +371 29394520<\/a><\/em><\/p>\n Your website has the potential to be your most valuable marketing asset. And site design, in particular, has a significant impact on your marketing metrics and user experience. Slow page load times, a confusing menu, and missing functionality won\u2019t do your small business any favors. If your website design is standing in the way of […]<\/p>\n","protected":false},"author":1,"featured_media":37901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1225],"tags":[1298,1299,1300,1301],"class_list":["post-30402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","tag-branding","tag-customization","tag-design","tag-ux"],"_links":{"self":[{"href":"https:\/\/coma.lv\/en\/wp-json\/wp\/v2\/posts\/30402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coma.lv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coma.lv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coma.lv\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coma.lv\/en\/wp-json\/wp\/v2\/comments?post=30402"}],"version-history":[{"count":0,"href":"https:\/\/coma.lv\/en\/wp-json\/wp\/v2\/posts\/30402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coma.lv\/en\/wp-json\/wp\/v2\/media\/37901"}],"wp:attachment":[{"href":"https:\/\/coma.lv\/en\/wp-json\/wp\/v2\/media?parent=30402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coma.lv\/en\/wp-json\/wp\/v2\/categories?post=30402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coma.lv\/en\/wp-json\/wp\/v2\/tags?post=30402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}2. You can\u2019t perform site updates<\/h3>\n
3. Your design is not branded<\/h3>\n
4. You have a high bounce rate<\/h3>\n
5. Your site is not optimized for mobile<\/h3>\n
6. You have SEO issues<\/h3>\n
7. You don\u2019t have a custom home page<\/h3>\n
8. You have poor conversion rates<\/h3>\n
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9. Your site is not secure<\/h3>\n
10. You need new functionality<\/h3>\n
11. You have confusing navigation<\/h3>\n
Time to refresh?<\/h2>\n
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